To guide the design process, we created a system of layers: Brand, Bold Beats, and Rhythms. By incorporating these distinctive elements, the packaging began to showcase the brand’s progressive and fun-loving personality more boldly.

We also crafted the inner packaging to reflect an in-restaurant environment, and the outer packaging to reference their restaurant exteriors. The result: authentic excitement inside and out.

The new look is now rolling out to global markets including The United Kingdom, USA, Australia and the United Arab Emirates.