We started with their famous red circle. It’s always stood for things Ooredoo cares about, like bringing people together, supporting them, and being part of a global community. Building on these ideas, we came up with "Rafik”; a symbol that lifts your gaze and gets you excited about what's coming next in a world of possibilities.

We also let Ooredoo's name flow more freely in a way that connects, like they connect their customers and communities. We changed up their lifestyle images too; now they show the diverse people who use Ooredoo's network to chase their dreams.

We livened up their colours as well, to match the brand’s energy. And because having fun is important, we threw in some emoji-style icons that fit right into their modern look.

The new style shows up everywhere in their brand, and now their values and attitude come through loud and clear.